As few as 100 companies have the potential to prevent roughly 10 million metric tons of the world’s plastic waste, and this number can triple by inspiring action across their sectors and supply chains.
Business has the potential to help change the trajectory of our global plastic waste crisis. But companies need assistance in turning their commitments into measurable action. That’s where ReSource comes into play. Through a three-pronged approach, ReSource works with its member companies to maximize, measure, and multiply their impact on solving the plastic pollution crisis.
WWF’s plastic experts help member companies:
Prioritize activities that will yield the greatest impact
Our experts help identify which interventions will most effectively reduce unnecessary plastic and plastic waste across the company’s plastic footprint, and influence the way plastic is used, collected and processed globally.
Implement those activities along with an innovative methodology to measure progress
ReSource provides members with expertise and tools that include step-by-step guidance on best practices and a measurement framework to help quantify reductions in plastic waste.
Collaborate with other companies, stakeholders and governments to incite new solutions and investments
Because nothing multiplies impact like collaboration, ReSource helps connect a network of stakeholders to find shared solutions, improving the speed and scale of their work.
Under the leadership of WWF, ReSource brings together a consortium of companies and organizations leading the way to address our planet’s plastic waste crisis.
Principal Members of ReSource include Keurig Dr Pepper, McDonald’s, Procter & Gamble, Starbucks, and The Coca-Cola Company. Our Thought Partners, Ellen MacArthur Foundation and Ocean Conservancy, are leaders in the global effort to stop plastic pollution and strengthen the conservation-driven objectives of the program.